Why vegan brushes now?

Traditionally, makeup brushes were mainly made of animal hair.
In recent years, artificial hair has also evolved to be easier to use. It has excellent elasticity and durability, making it easy to handle and long-lasting .
Now that we have materials and ingredients that can fully satisfy our needs without relying on animal-derived products,
We have been developing a stylish synthetic hair brush for the past three years that can be used as a professional tool and is also easy for the general public to use.

As we update our makeup tools year after year, I believe it is necessary to update our tools to suit the times and make smart (sapiens) choices that fit our lifestyles.
We developed this brush with the aim of protecting the dignity of life and not harming animals from an animal welfare perspective, and with the hope that everyone will soon realize that synthetic hair can be used to create a highly polished makeup look .

I think a lot of people are currently using makeup brushes made from animal hair.
I will continue to treasure the brushes I have used up until now , and I think it's fine for the brushes I encounter in the future to be synthetic. Vegan and cruelty-free are gradually becoming more prevalent in Japan, but I think it's difficult to adopt everything. However, I think it's okay to start choosing what you need and what you don't from the things around you .

I believe I have created a gentle vegan makeup brush that is softer than animal hair and can be safely used by people with sensitive skin or animal allergies .
We sincerely hope that your daily makeup routine will become more enjoyable and more advanced.